Your booking link, your clients, your money — and not a cent skimmed from your work.
Free tier is the real app. Your own clients always pay $0 in fees.
Everything your booking app does and then some.
Estilo never charges your client a booking, convenience, or surcharge fee — and never takes a commission on your own bookings. On Style-Matcher discovery bookings — brand-new clients we send you — you keep 100% of the deposit; the new client pays a flat 5% match fee ($3 minimum), and card processing is on us.
No card-processing surcharges to your clients — ever. On free-tier deposits you run through Estilo, a flat 5% ($3 minimum) covers everything, card processing included. Pay in person and even that disappears.
Same new client, same first appointment. Here's the cut each platform pulls from your new business.
| Platform | Monthly | Client fee | Cut of first visit | Leave anytime? |
|---|---|---|---|---|
| EstiloFree tier is the real app | $0 · Solo ~$10 | $0 5% match fee ($3 minimum), Style-Matcher only | 0%you keep 100% of the deposit | Yes — 1-tap export |
| Booksy | $29.99 +$20/staff | — | 30%"Boost" · $10–$100 | Yes |
| StyleSeat | $35 no free tier | — | 30%max $50 | Yes |
| Fresha | $19.95 trial only | — | 20%min $6 | Reported withheld funds |
| Tattoodo | Free to join | ~$10 | 20%$75 off-platform penalty | Penalty applies |
| Venue Ink | Free $50 → 5% | 10% on client | Surcharge to client | Yes |
| Co:Create | Free · 0% | $10 on client | At checkout | Yes |
| GlossGenius | $28–$168 no free tier | — | — | Yes |
| Vagaro | ~$24–30 +$10/staff · verify | — | — | Yes |
| Square Appointmentsfair — we win on trade tools | Free tier | — | No marketplace cut | Yes |
Latest verified pricing; plans change — re-confirm before switching. Fresha payout note reflects reported artist experience.
Drag to match your month. See the bite — and what Estilo takes instead.
Assumes a typical platform cut of 25% of the first visit. On Style-Matcher discovery matches Estilo takes $0 from you — you keep 100% of the deposit; the new client pays a flat 5% match fee ($3 minimum) and we cover card processing. Your own repeat clients: $0.
A live link clients tap to book the exact slot you opened.
Great for: solo artists
Take a deposit at booking. Included — never an upsell.
Great for: high-demand chairs
Quarterly estimate, Schedule C preview, exports that work.
Great for: 1099 / self-employed
Log supplies and miles in seconds. Every deduction, there.
Great for: shops & travel
Reminders, confirmations, aftercare — sent on their own.
Great for: busy weeks
History, deposits, references, notes — one calm screen.
Great for: repeat work
New clients matched to your actual style.
Great for: filling gapsStop stitching a booking app to a spreadsheet to a tax tool to a payments processor. Estilo is the whole back office.
Your link, your calendar, your rules.
Take money safely. Stripe-secured, line-item honest.
Income, deposits, and trends at a glance.
Quarterly math + Schedule C, done for you.
Automated reminders and aftercare.
Your clients and data leave with you. Always.
Clients book in seconds, pay exactly the price you set, and never face a forced account, a platform fee, or a card-processing surcharge. The price they see is the price they pay.
Booking, deposits, finances, and your week — one calm app that actually feels good to open. Tap through a few screens.
Most booking apps are owned by Silicon Valley firms and outside investors who never worked a chair, a station, or a service-industry shift in their lives — and they answer to those investors first. Estilo is independent and veteran-owned, built by a working tattooer. Every dollar that would've been skimmed by a fund stays in our industry — while you get the same tools, or better, for up to 90% less.
Real tattooers and service workers running their chair on Estilo.
Claim your profile →
Independent and veteran-owned, built by someone who still takes appointments. The incumbents answer to the VCs who funded them — which is why the fees keep climbing. We don't have that boss.
— The Estilo team
Pick your handle and you're online in minutes.
Your prices, your rules, your deposit amounts.
Drop the link in your bio. That's your storefront.
Clients book and pay. You keep it.
Yes. The free tier is the real app — booking link, calendar, deposits, client texting, and the tax tools. No trial timer. A Solo upgrade (~$10/mo) adds power features, but you can run your whole chair for $0.
A flat, low subscription for the tool, plus a flat 5% match fee ($3 minimum) on Style-Matcher discovery bookings — brand-new clients we actively send you — paid by the new client, not you. You keep 100% of the deposit, we cover the card processing, and we never take a commission on your own bookings.
Your own clients? Never — $0 fees, no card-processing surcharges, the price you set is the price they pay. The one exception: a brand-new client we match to you through Style-Matcher pays a flat 5% match fee ($3 minimum) on the deposit — disclosed up front, and you still keep 100% of the deposit.
Yes. Cancel anytime and export your clients and data with one tap. They're yours — we never hold them hostage.
Estilo is love-only. No public star ratings, no revenge reviews. A client with a real problem files a private report.
Free tier, cancel anytime, your data is always exportable.
